About Us

[Sardari Lal Oberai Group was established by Late Shri Sardari Lal Oberai as a Limestone Mining Company, immediately after India attained its Independence in the year 1948.

Shri Rakesh Oberai joined his father in the mining business in the year 1970 after graduating as a Mechanical Engineer from University Of Roorkee (new IIT Roorkee).

He expanded the family business by adding 2 more Mines in the year 1974.In the year 1985, Shri Rakesh Oberai initiated the diversification of the family’s mining business into Automobile dealership.

Between 1985 and 1997, the Oberai group was awarded dealerships for vehicles by DCM Toyota, Bajaj Auto, Hindustan Motors Limited,Ashok Leyland Limited and Hyundai Motors

India Limited for the six districts falling in the Garhwal Divison of (then) Uttar Pradesh, now Uttarakhand.

In the year 2006, the group was awarded franchise by Honda SIEL Cars India Limited for the sale of Honda cars.

A new company, Divine Automotives Private Limited was formed to handle the franchise.

At present the company has two fully equipped state-of-the-art 3S facilities at Dehradun and Roorkee for catering to the needs of Honda customers.

During the group’s association with Honda,they have received many rewards and accolades for their performance in both Sale and Service functions of the business.

Honda cars retain the highest market share in their segments in the region.

Raghav Oberai, who has graduated in Mechanical Engineering from Manipal Institute of Technology, Manipal and pursued MBA from Indian School of Business, Hyderabad

He was selected on-campus by TELCO(now TATA Motors) as a Graduate Engineer Trainee(GET) and underwent training in their Jamshedpur Plant.

After 1 year experience with Tata engineering he joined the family business of Automobile Dealerships in the year 1999.

Under his leadership, the Tata cars dealership and Honda cars dealership have grown to establish the highest market share and customer satisfaction level in the Garhwal region of Uttarakhand

At present he is dealing with TATA Motors, Honda Cars and Renault Cars.Since 2006 to till date, Divine Honda has 7500 Customers.

Divine Honda has always maintained its sale & service standards.Divine Honda Dehradun was awarded ISO (2009:2010) certification in 2009:10.

This Group is always No.1 in SSI (Sale Satisfaction) in zonal level and also No.1 in (Customer Service Satisfaction) in Pan India]